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Paint & Coatings from China – buyer’s guide

Guangdong’s coatings industry – Shunde in Foshan, Zhongshan and Guangzhou – supplies emulsion and exterior paints, texture and real-stone coatings, waterproofing slurries and membranes, epoxy and polyurethane floor systems. Paint is bulky and regulated, so it suits importers and larger projects more than single villas.

Paint & Coatings – factory product sample
Typical EXW priceInterior emulsion USD 1.2 – 3 / L; exterior acrylic USD 2 – 4.5 / L; real-stone texture coating USD 0.8 – 1.5 / kg
MOQUsually 1,000–3,000 L per colour / product; private label from 5,000 L
Lead time15–25 days

Product families

  • Interior emulsion – matt, eggshell and washable; low-VOC lines meet EU and US limits.
  • Exterior acrylic and elastomeric – UV-stable, crack-bridging paints for concrete and render.
  • Texture and real-stone coatings – sprayed stone-effect finishes that replace granite cladding at a fraction of the cost.
  • Waterproofing – polymer-cement slurries (JS), acrylic membranes, polyurethane liquid membranes, SBS sheet membranes.
  • Floor coatings – epoxy self-levelling, polyurethane, garage and warehouse systems.
  • Wood finishes – PU and water-based lacquers for the furniture and door industry.

What to specify

Solids by volume (higher means better coverage), VOC content (g/L), scrub resistance cycles for interior paint, and QUV / weathering hours for exterior. Ask for the technical data sheet (TDS) and material safety data sheet (MSDS) – you will need the MSDS for shipping, as some products are classified as dangerous goods. Colours are tinted at the factory from your RAL or NCS references, or supplied as base + tinter for local tinting.

Price ranges (ex-works, 2026)

Product Indicative EXW price
Interior matt emulsion, standard USD 1.2 – 2 / L
Interior washable, low-VOC USD 2 – 3.2 / L
Exterior 100% acrylic USD 2.2 – 4 / L
Elastomeric exterior coating USD 3 – 5 / L
Real-stone spray coating (natural sand) USD 0.8 – 1.5 / kg
Polymer-cement waterproof slurry (2-component) USD 0.9 – 1.6 / kg
Epoxy self-levelling floor system (3 mm) USD 4 – 8 / m² material

Packing, shelf life and shipping

Paint ships in 5, 18 and 20 L pails on pallets; shelf life is 12–24 months, so plan orders for one season. Water-based paints are not hazardous; solvent-based products, epoxies and PU need DG declaration and cost more to ship. Protect from freezing in transit and storage.

Before you sign the pro-forma

  • TDS and MSDS for every product; VOC and solids stated
  • Colour references (RAL/NCS) with approved drawdown samples
  • Pail size, pallet configuration and shelf life / production date
  • DG classification and correct shipping documents for solvent products
  • Private-label artwork approval and label compliance for your market
  • Batch retention samples kept by the factory

Related guides: Flooring · Stone · Glass & facade

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